Article Marketing And Why Your Business Needs It

You have probably already heard about article marketing and now you are wondering if it might be able to help promote your business. Web sites by themselves can draw some traffic but are often limited in terms of successful business marketing or campaign marketing. Of course, that depends on the type of online advertising you are using. Article marketing, however, provides you with a very efficient and lasting tool that can bring lots of targeted traffic to your doorstep - ready to look at what you have to offer. Here are some reasons why article marketing should be part of your online marketing strategy.

1. It Provides an Excellent Product Marketing Tool

Whatever it is that you are selling, the Internet can put the word out faster than any other means. It can also reach a much wider audience, even providing you with a global outreach - at a relatively low cost. You may already know that keyword promotions, such as Google's Adwords, and other cost per click programs, can be very effective also - but they are not cheap.

Article marketing, on the other hand, which also uses those same keywords, is free - except for the cost to produce the articles (unless you write the articles yourself). These articles can be professionally written on the same keywords that your web site focuses on, and they can be distributed at no cost to you and posted online - in multiple places.

2. It Brings Targeted Traffic to Your Website

Once you have a number of quality articles written by a freelance writer - one who specializes in Website content, you have the quality you need to get the job done. Your article marketing starts when they get posted at some of the more popular article distribution web sites. The search engines find them - and they begin to direct targeted traffic to your web site.

3. It Directs to the Right Page

The article itself needs to be written around a keyword or keyphrase which will then direct people interested in that subject to a particular page on your Web site. For instance, if you were selling plumbing products, then you would want articles dealing with all aspects of plumbing. Titles may include things like How to Choose the Right Faucet For Your New Kitchen; or, How to Fix That Leaking Showerhead; to, What Are the Most Popular Bathroom Fixtures?, etc.

Each article leads people to the right page on your web site. The first article, for instance, How to Choose the Right Faucet For Your New Kitchen, would direct traffic to your Web page which provides more information, and some links where your visitor can find new faucets, faucet parts, and possibly books on the subject. As you can also see, a couple of the titles work to get people's attention - and you then provide the solution to their problem - and get sales.

4. It Is Effective Because of Multiplication

One of the great aspects of article marketing is that other people are most likely selling the same thing. You ask, how can that help you? Simple - every web page needs web site content. Since other people who have plumbing web sites (according to the earlier illustration), or blogs, also need web site content, they look for free articles to build their web site faster. Article distribution centers require that the author's name and web page links remain attached at the bottom. This means that for every individual that picks up one of your quality articles - it also provides another inbound link to your web site (at no cost to you) - increasing your search engine popularity.

5. It Works Around The Clock

Each article continues to be a part of your strategic marketing plan and efforts as long as it remains on the Web. Article marketing continues to work to promote your product or service around the clock. Because others will pick up some of the articles - your Web site popularity grows even more with time, increasing your targeted traffic - and profit.

A simple way to get started is to communicate with a web content writer who knows how to write for the search engines (SEO), and who can give you the quality web content articles you need.

By Mike Valles - a home business, finance and real estate writer and marketer. For more information about Internet marketing and tools you can use - including PLR and MRR materials, Web page templates and headers, go to his Web site at: Article Marketing To Go.

Best Article Marketing - 3 Keys to Article Marketing

Article marketing is the best way to increase sales, visitors, and traffic over to a website. It is very important to acknowledge the fact that when in the internet, information offers many opportunities available to you. Here are 3 keys to article marketing:

1. The most important thing in an article is the content. The information written in the article must answer the questions that your viewers will possibly ask concerning a product that they are interested in. Most often, increase in sales and site promotions are contributed to well-made articles. Also, releasing your article about your product at the right time is a sound strategy. Example is release your winter-used product before the coming of winter.

2. One article is never enough to draw a crowd of prospective customers. It is advisable than when going into article marketing to promote your product or your site, it is always a good choice to make more than one article regarding a certain topic. You could also put some variety in your different articles by using an assortment of approach. An example is if one of your articles is purely informative, you can make another article that is more on promoting and sales.

3. When your articles are done, spread them around. You can scout around the internet for sites where you can place links to your articles, especially sites with more traffic and visitors. Also, subscribing to a search engine is the best way to make your articles reach as many readers as possible, giving you enough elbow room in gaining enough viewers to be interested in your own product through your articles. In addition, you can subscribe to sites which offer free postings for your articles like blogs and social networking sites. This way, you are opening different doors for your own business.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

Article Marketing 101 - Distributing Your Article

A well-written article generates 0 ROI if it doesn't see the light of day. Hopefully you've crafted your article with best practices in mind. It's focused, informative, and sales-free. Unfortunately writing is only half the battle. Now you have to find a market for your article.

Luckily, if you've written a good article, there are a number of places that might be interested in publishing it. With a little work, you can gain exposure far beyond the usual article directories.

Consider your audience

Think in terms of demographics. You're looking for groups here, preferably groups with websites, newsletters, and knowledge bases dedicated to serving them. Soccer moms, chief information officers, mountain climbers, and plant managers all have publications catering to their needs. Make a list of people who are most likely to be interested in the topic you cover in your article (which should relate to your business).

Your name in print

Once you have identified your audience, you need to find out what they're reading. Trade magazines, consumer magazines and other publications abound, reaching business and consumer audiences alike. Organizations publish journals or newsletters to reach their members. Online magazines and knowledge bases across the Internet are serving up articles just like yours every day. If you are having trouble finding publications that serve your audience, you may have to expand your sights to include larger groups.

Look beyond the traditional media outlets

The Internet has opened the floodgates on information tailored to specific groups. Writing for Internet audiences allows you to target niches that would have been extremely difficult to reach before. There are several unique areas that may accept articles.

Link partners could benefit from publishing helpful articles. An offer to submit helpful content to their website comes as a much more attractive offer than a traditional link-swap. Visitors are more likely to click the link at the bottom of your article if they enjoyed reading your piece as well.

Directories are another non-traditional distribution point. These can be an excellent target, as they are already favored by search engines and could be looking for a way to entice more visitors to their site with helpful content like yours. Your article

Ezines offer access to prospective clients via email, in a format they know and trust. This is a great way to build credibility and get your name in front of clients. Ezines often have online archives too, so you can get double the exposure for your article.

Read the writers' guidelines

Many publications have writers' guidelines available. These invaluable documents describe the kind of topics, tone and length the publication prefers for its submissions. These guidelines also let you know what format you should be taking with your article, and how to contact the appropriate editor.

Pitching editors: What's in it for them?

Always, always, always send a query letter before sending your article. Explain your topic and several points you cover in your piece. If you have relevant credentials that make you an expert author, go ahead and mention them. Depending on your audience, you can pitch your article to several publications. However, it is crucial to tailor your query letter to each editor.

You want to show the editors how your piece would benefit the specific audience of their publication. Look over the publication to get an idea of the kind of pieces they typically run. If your article seems like it would fit, then you have a good target. If not, you may need to tweak your piece to work more seamlessly.

Numbers game

Don't distribute your article to only one publication, then sit back and congratulate yourself while you wait for the response email to grace your inbox. Editors are very busy people. It can take anywhere from several days to a month to hear back from them, maybe more, depending on how big the magazine is.

Send your article to several publications and see what response you get. If you get a response from more than one publication, see what their policy is about simultaneous submissions or if they require exclusive content.

For more information about article marketing, check out this article: Article Marketing 101: Writing Your Article

Article marketing done well can be challenging, but ultimately rewarding. If you've written a good piece and pitched it well, you have a good chance of getting your name into print. Follow these guidelines and your company could gain free publicity that paying advertisers could only dream of.

About the Author
Jessica Cox and Michelle Pierce are graduates of the University of Oklahoma's College of Journalism with a background in Internet marketing and writing for the Web. They currently provide PR services at Xeal Precision Marketing. Sign up to get crucial Internet marketing tips at Xeal's free Thursday webinar.

Best Article Marketing - Revealed - 3 Comprehensive Ways to Excel At Article Marketing

When some webmasters say that not all traffic-generating techniques are created equal, they were not lying. While some techniques can help you augment the traffic to your site, there are others that are proven to be more efficient. Among these techniques is article marketing. It's considered one of the best because it provides online users with information, which is the hottest commodity today. Thus, it follows that if you were able to master the ins and outs of article marketing, you have won half the battle in driving traffic to your site to earn more profit.

Here are the 3 comprehensive ways to excel in article marketing:

a. Create a compelling summary. Aside from writing interesting titles, you must also create equally interesting summaries of your articles. These summaries are posted by article submission sites to give your readers an idea on what the articles are all about. Some article submission sites, like ezinearticles.com allow you to create a maximum of 5 sentences for your summary. Make each word count and use each word to entice online users to read your article.

b. Use the same name on all article submission sites. Remember, one of the reasons why you are utilizing article marketing is to establish your expertise on your field. It would help for easy recall if you will use the same name like Kelly Anderson on all article submission sites, instead of using K. Anderson on some sites.

c. Use keywords on your articles. Keep search engine optimization in mind when you are writing your articles. Remember, you must write not only for your potential clients but for search engines as well. Make use of keywords that are relevant to your topic and those that are commonly used by your target audience.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Productive Article Marketing - 5 Amazing and Powerful Steps to Advance with Article Marketing

One of the crucial elements in marketing your business and products over the internet is gaining the trust of your potential clients. Right now, the best way to make people to trust you online is to establish your expertise so people will treat you as an authority on your chosen niche.

Here are the 5 amazing steps to advance with article marketing:

1. Create keyword-rich articles. Before you tap on your key board, do a keyword analysis first. Identify the common search terms that are being used by your target market when they look for information online. Create one article for every major keyword so you can effectively cover all issues that are affecting your target niche.

2. Leave no stone unturned. By this, I mean discussing your topics thoroughly by presenting all important information that can help your readers better understand your topics.

3. Bank on your content. The success of your article marketing campaign largely depends on the quality of your articles. You will generate favorable responses from your readers if you can provide them the information they need and if your articles are well-written.

4. Increase your conversation rate by using powerful resource box. Most publishers will allow you to include a resource box at the end of your articles. Take advantage of this and promote your business and yourself as an expert on your chosen field. Make sure that your call to action is powerful enough to move your readers to click on your website's URL.

5. Be consistent. Don't stop writing and submitting your articles online even after you have generated enough traffic to your website. Remember, the more articles you write and submit, the more money you will generate for your ebusiness.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - Your Key To Success

So you know why you want to write articles. The extra traffic, more sales and more subscribers, but how do you get started?

The scariest thing is a blank page; so when you first start writing articles, just write. That's it, scrap the brain storming and just write. When you start, you will realise it's easier than you think.

Jack Kerouac, the author of "On the Road" and other classics, uses the technique of spontaneous writing. He believed in unedited, free flowing writing. He used to write just what he was thinking. This is a great way to get started. Let your thought flow onto the page and hey, you can always edit later.

It's easier to do this if you write about what you know. You should write articles because no one can say it like you do. If you have the knowledge on a topic, it will save you loads of time on research.

Keep it concise. Once you've written your article, don't be afraid to edit out large chunks. If your article keeps to the point, it will be more readable and your readers will be more likely to click. It's not meant to be a book.

Write multiple articles on the topic. This is important to keep traffic coming to your website.

Make sure you choose a catchy title. This is what will draw people in. If you do all of this and get writing now, you will have article marketing success, before you know it.

Keep writing and write a lot. The more you write, the better you will become and the easier you will find it. Write as many articles a day, as you can and submit them to a few different article sites. The more articles you have on the web, the more traffic you will receive.

Catherine Smith 2007 Copyright
http://www.article-wizard.info

Catherine Smith is a successful entrepreneur and writer. For loads of tips on how to succeed with article marketing check out http://www.article-wizard.info

Attracting Visitors - A How-To

Many businesses at the current time are venturing into article marketing, for the internet has lured a large host of customers that are hoping to locate unique and contemporary merchandise. When wanting to attract and keep these customers for a length of time, take care to post descriptions that have creative and unique content.

Writing articles that are effective for article marketing isn't for everyone. You not only have to be a talented wordsmith, you have to be able to take the perspective of many different people. A website receives traffic from many visitors with many goals, every day. To be successful, you have to be able to create an article that will engage many different people, from many different angles. If you can do this, you will find yourself in a very desirable position.

Unique articles are the main portion of article marketing. It's vital to verify that the articles you choose to use are brand new. You should not be able to find any of these articles anywhere else on the internet. Cut and pasting any articles from other sites will make you look bad. It will also not flag the search engines, and your rating will not be changed.

How do you write an article that brings widespread interest to your page? Such writing is not simple. Creative thinking and an excellent grasp of grammar is needed. The author of the article needs to think from many points of view to understand how to interest many types of people from a variety of backgrounds and ethnic groups.

If you are into article marketing as you well should be, exert an effort toward writing a new article daily. Keeping it interesting helps enchant consumers and potential buyers that could get bored with stale article marketing. You look more professional as well as achieve higher ratings. This type of marketing is creative fun for the marketer as well as for the customer(s) that he acquires.

While there are other types of marketing available to you and your business, article marketing is taking the net by storm. This new type of marketing is providing lots of businesses with customers who have been looking for them. By gaining search engine rank and engaging readers in the topic, articles are able to boost your sales and profits.

Article marketing is being used more and more by online entrepreneurs. Some customers find the new articles on their favorite Web sites a big part of the attraction. Those who specialize in it find that intuitiveness and unique content are the most important aspects of writing an article that people will wait for, and appreciate. Unique articles are the main portions of this marketing. It's vital to verify that the articles you choose to use are brand new. You should not be able to find any of these articles anywhere else on the Internet. Cut and pasting any articles from other sites will make you look bad.

Marketing Article - Why Write Marketing Articles?

At this point, I am going to assume that you write articles. So why write marketing articles?

I think that one of the reasons is that people are looking for marketing articles they want to learn how to do marketing, especially online marketing, web marketing, article marketing, etc.

When you write marketing articles and post them online to the various article directories, including the one this one was originally posted to, you gain web traffic via the search engines.

You see, people online search the web, and they generally will read the articles that come up in the top ten results of their search results in the search engine they used. And the big article directories, especially the one that this was originally published on, have the page rank to get your article to the top ten results, especially for 2nd and 3 rd tier and long tailed keywords.

So when you write marketing articles, you get world wide readership and that can mean world wide visitors to your web site. An astonishing number of the people that visit my web site, although I am in the US, are in countries all around the world. Literally all around the world. I think I have subscribers in every continent around the world maybe excluding Antarctica so if you are in Antarctica you know what to do!

Anyhow, write marketing articles, submit them to the top 5 article directories (or at least just the one this one was published first to) and watch the traffic roll in. By the way, you have to write more than 2 or 3!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.