Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

I know, I know...

Huh?

"Of course the best and latest marketing strategies are going to bring the boatload of profits and worry - free business they promise!"

Sure they can...but is your business at that level yet?

Come on now, put your ego aside and really do an honest self - evaluation here.

Does your current marketing process carry a client from "just looking" to "sold" effortlessly?

Some things to keep in mind when you are analyzing the strength of your current marketing efforts:

1) Message - does your marketing message contain and promote your Unique Selling Proposition? If not (and most marketing messages don't) then this is the first step of implementing the "basic" marketing rules to your business. If you do not know what a Unique Selling Proposition is...well...why even begin to look at the latest and greatest marketing techniques in the first place? Walk before you run, grasshopper.

By the way, this is the most basic of marketing techniques...and the most often overlooked or not even used.

2) Market - For those few businesses that actually have defined their U.S.P., the next step is to match your unique message to your market, or the clients you wish to target. The key word there is target. If you fail to clearly identify who your ideal client is...your money will run out someday and your business will fail, period. To start you off targeting your market, think of your market in this manner:

--You want the most clients in a pool of the most defined niche possible...for example:

Targeting a huge pool of clients like "all males" or "all females" is not good enough of a target.

But...

a) Targeting "All females, 25 - 34, with median income of over $30,000 in the household" is a good start depending on your product or service, and your U.S.P. if it is well developed.

Or...

b) Business Opportunity seekers that have recently purchased a mid - level coaching program.

Or...

c) Real Estate Investors that deal specifically with pre - foreclosures.

Do you see the common thread in each of a, b, and c?

The market is actually narrowed a little bit further than the general category. What you are shooting for here is a sizable enough market of potential clients, but narrowed enough so you can be considered a "specialist" in that market.

Match your U.S.P. and message to your market correctly...

And you will have all the profits your business needs. But there is one more "basic" marketing technique that you need to master before you advance your business to the level where you can start to think about using all of those bigger and better advanced strategies you keep looking at.

3) Basic Marketing Media and Testing - The "how you're reaching your market" stuff. What is the best media to use? Are you testing different approaches and then developing those that work?

Even for internet marketers...online may not be the best place to market your product, but rather the best spot for the client to place their order. Offline media such as newspaper, direct mail, seminar marketing, and others may actually work to promote an online business better than simply directing Pay Per Click ads at a website offering a "freebie" or introductory offer.

My own business is a perfect example of this.

I offer marketing coaching, copywriting, and a couple of internet resources on my website at http://www.dynamicwebcopy.com but I do not use PPC advertising at all. Mainly local, targeted, direct mail and seminar marketing. I have found a greater response rate using these methods combined with article marketing on the web. I have thoroughly tested my market, my U.S.P (offering complimentary coaching sessions with my copywriting services), and found offline methods to be more profitable for my business.

But your business may be different. So test for yourself, use the techniques that work best with your U.S.P. and clearly targeted market...and watch your profits soar.

And quit searching for the "next big thing" until your business is in a position to maximize profits using those techniques. Master the basics first.

See you at the top.

Discover how you can build a real, sustainable business online with proven marketing strategies at your disposal...all geared to bring you massive profits...by clicking here to check out the Straight Line Internet Marketing Program This program is not for the person who wants to "Get Rich Quick."

Joseph Ratliff is a direct response copywriter, internet business growth strategist, and author of The Profitable Business Edge 2 located at http://josephratliff.name .

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesnt follow ethical SEO Tips for optimizing website for Google. It happened to one of my friends sites in past. Through that experience I learned a lot about Googles algorithm of indexing or ranking a website and giving it higher priority for targeted keywords. Like all if you want to avoid Google ban for your site than you must follow the tips given below:

1.Make your site Accessible.

This means that your site must have very good uptime. Always use reliable hosting service with good uptime (no less than 99%) and fast response time. Also ad a Robots.txt file in your root url. Your website may be drod by Google SERPs if Googlebot comes to your site and cannot access it.

2.Add only unique and relevant content to your website.

Add only unique content to your website. It must be informative and interesting to your visitors and relevant to your website theme. Write content for real humans and not for search engines. If you add a duplicate content on your site, copied from somewhere else, there will be more chances to be excluded from Googles index.

3.Avoid spam to promote your website.

Avoid spam as this mistake may causes of ban your website from Google index. In this way never use doorways, hidden text, auto-generated page, keyword stuffing, cloaking or any other type of unethical techniques.

4.Building link popularity for your website.

Quality matters a lot and not every inbound link is always good. Take care of websites linking to you. Avoid to participate in link farms or FFA pages. Try to get links from related theme websites only. Avoid spamming forums, guest books, blogs or comments. Outgoing links are also very important. Pay attention on what sites do you link from your website. Avoid link to sites that use spam techniques, because this may harm your site and your site may be banned from Google.

5.Add A Sitemap.

Provide a way for Googlebot to index the whole pages of your website. Create sitemap and link it to all pages of your website as sitemap helps Googlebot to easily access your all web pages. If you are using JavaScript or Flash links - duplicate them with plain text. I think above tips will be useful to you all and by using these tips your site will never be banned from google....if you have any suggestion or comment fell free to share with me.

Author involve in research and analysis of various search engine strategies and algorithms. More Articles by author at Latest SEO Tips and Strategies

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

I am sure you have heard it all before, especially if you have been online for any length of time - that the list is where the money is. Well as true as that may be, how about some other reason for building a list?

Build a list and get more of the traffic you are losing for example.

Consider this, would you rather utilise the traffic coming to your site or do you prefer the extra work and money it takes to get "new" visitors to your site each time you have a product to promote? How often are you going to be chasing after fresh traffic when you can generate your own traffic from your opt in list and market to it many times over?

Okay, how about this? About 2-5% will buy from your website first time round. This is however down to a combination of things like freebies, guarantees, great sales copy, right pricing and trust to mention just a few.

Having spent money or time to get this traffic it would seem criminal to just lose it without making a fuss. So what are you going to do about those that will not buy on the first visit to your website? Will you for the sake of 2-5% lose a potential 95%? Think about that for a moment.

Build a list - your very own opt-in list, capture the contact details of the 95% non buyers, follow them up and build a meaningful relationship with them. A relationship that ensures you are no longer a stranger when they receive your email, you can then direct them to your website with a higher prospect of making a sale. - alot higher than the 2-5% most marketers are happy to settle for.

Build a list and maximise your traffic, get better responses and make money online.

Are you ready to Build a list of responsive buyers?

Get my free eCourse at: http://www.List-Building-Success.com and discover more reasons to build a list and maximise your traffic today.

Willi D is an expert author and marketer specialising in opt in list building and pre qualified traffic generation techniques.