Making Online Article Marketing Work for a Brick and Mortar Business

You have a brick and mortar business in an outstanding location with good signage and an effective advertising program. So why would you write articles for the internet? There are a number of good reasons to use internet articles as part of your marketing mix.

First, it's effective it's easy and it's no cost. And once even one article is out there it's available for people all over the world to read anytime, any day. And if your product is shippable there is no reason not to have an international business.

Second, articles position you as an expert in your field. This may not seem as important in a retail business but people like to know that they're buying from the best, no matter what they are buying. The easiest way to position yourself or your business is to be published. And published is published whether it is on paper or on the internet.

Third, articles help you build an email mailing list that you can then use to do email promotions - locally, if that is your preference. Or internationally if you have a digital product or sell things that are shippable. Once people have opted-in on this list, they are more predisposed to buy what you sell than people on a list acquired any other way.

To illustrate what an article writing campaign might look like for a brick and mortar business, let's imagine you have a decorative glass business in northern Virginia. Here are some ideas of articles to write to drive people to your website, and we've barely gotten started.

7 ways to use decorative glass in your home

Creating a welcoming entrance to your house with decorative glass

Custom furniture that includes decorative glass

Stained glass window - using decorative glass to enhance your home

How to enhance your kitchen with decorative glass door inserts

If you are specializing in working with architects and interior decorators as well as homeowners, being positioned as an expert is certainly a plus for your business.

If you would like to learn more about internet marketing tactics to use for your brick and mortar business, I invite you to look at http://www.BusinessOnTarget.com

From Jane Trevaskis and Success-Catalyst.com

Email Marketing - 3 Simple Yet Effective Strategies For Any Average Joe

Email marketing can be hard to grasp in the beginning. There are just so many things to learn - spam issues, deliverability, open rates, subject lines, follow-ups and so on. Just where does one start?

Here are 3 simple yet effective email marketing strategies for any Average Joe:

1. Offer A Free Product

Offer a free product to your website visitors when they hit your page. This product must have a very high perceived value to persuade people to opt-in to your list. Some examples of products you can give away include ebooks, small reports and even free CD's, which you can outsource to a CD fulfilment company on the cheap.

2. Create A Free Ecourse

A free ecourse is designed to get your subscribeds hooked on your emails. This is because you will send a few emails as part of your ecorse. Each part of your ecourse is tied in together so readers won't want to miss any part of your ecourse.

3. Do Ad Swaps

This is a powerful way to build your list quickly. Find list owners in your niche and offer to do an ad swap with them, meaning you email your list about their opt-in page and they do the same with theirs. This strategy allows both list owners to build a bigger list at a faster rate.

And there you have it, 3 effective strategies anyone can apply to start building their list and to grow it bigger. Put them into action now to start building your own mammoth list!

Fabian Tan is the author of the free 51-Page Report:

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Lucrative Article Marketing - Uncover 3 Latest Methods to Increase Your Article Marketing

If you are looking for a perfect marketing tool that can help you create and strengthen your business relationship with you potential clients, drive more interested people to your website, improve your search engine ranking, and boost your online revenue, article marketing is for you. This is currently the most used marketing tool that is preferred by millions of webmasters from around the globe because it doesn't only delivers but it is also cost-effective.

1. Write from the readers' perspective. Write your articles while keeping your potential clients in mind. What information do they need to see on your content? What is their preferred writing style? How long should your articles run before you bore your readers? Questions like these can help you better serve your audience by making your content more targeted to their needs and preferences.

2. You need to be determined. When you decide to sink your teeth into this marketing tool, you have to understand that success does not come overnight. You have to consistently write and publish articles on a regular basis to continuously create traffic for your website. Do not lose hope and just give up even if you don't see favorable results within the first couple of weeks. Experts agree that you need at least 150-300 articles before you can drive substantial amount of traffic to your website.

3. Empathize. As an internet market, you need to win your potential clients' trust so they will like you and consider doing business with you. Show concern and communicate your desire to help on your content so your readers will feel that you are after their welfare and not just their money.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Breakthrough Article Marketing - 4 Nifty Steps to Excel with Article Marketing

Do you want to make a lasting mark online by establishing your credibility and expertise on your chosen niche without burning your pockets? Then, use article marketing! This is an effective marketing and traffic-generating tool that only requires you to write and distribute quality articles online to share your knowledge to your potential audience while earning numerous quality inbound links for your website at the same time.

Here are the 4 nifty steps to excel with article marketing:

1. Kick-start your articles with interesting titles. This is the first step that you need to take in order to improve your clickthrough rate. Your titles can be your most powerful tool in persuading online users to take interest on your articles so make sure that they are all attention-grabbing, striking, thought-provoking, and intriguing. It would also help if you can communicate the benefits that your articles can offer to your readers so they will be more compelled to invest their time on your content.

2. Learn how to hold the interest of your readers. You would want your readers to read your articles in their entirety so you can increase the chances of your resource box being clicked. Thus, make sure that you will not lose their interest when reading your articles by making your content useful, interesting, and enjoyable to read.

3. Improve your writing skills. If you want to get ahead of the pack and stay on top of the game, you must be able to consistently offer your readers well-written content. You need to learn how to communicate your ideas using perfect grammar and the most appropriate words so you can easily get your message across. Improve your skill level through constant practice and by working with expert writers who can teach you valuable writing tips.

4. Outsource. If you are just like any other online entrepreneurs who do not have much time to write or if you simply don't have the flair for writing, you can hire someone to do the legwork for you. There are so many ghostwriters in the internet today who are more than willing to write your articles for a fee. You can also hire an article poster who can manually post your articles to hundreds of article submission sites and various directories in the internet today.

Do you want to learn more about how I use article marketing techniques, and list building methods to generate over $15,347 per month online?

Find out free here: How to Make 5 Figures Online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.