Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Many people who have websites are not totally up to date with what is considered to be search engine spamming. Having worked on search engine optimisation for a few clients, I have come across websites that are using spam techniques to help elevate search engine rankings. When I confronted clients about this, they honestly did not know they were using a form of spam nor did they realise the consequences if detected by the search engines.

So what is search engine spamming? A simple definition would be; deliberately designing website pages that offer poor and irrelevant content, and are used to trick search engines into ranking the content highly for inappropriate search results.

People tend to use spam as a way of attracting as many visitors to their website. When caught by the search engines, this will result in a major setback to business. Websites will be blacklisted from the search engines and chances are they will not appear in the index for a very long time.

Not sure if you are spamming? Below are a few common forms of spam techniques that you should avoid.

Doorway Pages Optimising a single webpage to perform exceptionally well in search engine ranks for a group of keyword phrases (keyword stuffing on the webpage). Once a user clicks on the link, they will be automatically redirected to a completely different website.

Invisible Text Using text that is not visible to the human eye (having the same colour text as the background colour). The invisible text will usually contain a large number of keywords (keyword stuffing).

Link Farms Joining community websites that provide large volumes of irrelevant links to your website.

Along with other forms of spam, these techniques should be avoided at all costs. If you are not sure whether your site uses some form of spam, then it would be best to contact a search engine optimisation specialist before it could result in your website being blacklisted.

Past clients who were using some form of spam and were not aware of it, had taken a big loss by having their website blacklisted in some search engines. The road to recovery can take very long and it is one that no one would like to follow. Be cautious!

About the Author: David Touri is a search engine optimisation specialist working for SEO Sydney. He has worked on many projects and offers ethical search engine optimisation services to companies in Australia. For further information, please visit http://www.seosydney.com.au

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Just when you thought you had heard it all about list-building comes something a little bit outside the box.

The only way to build a sustainable online business is to master at least one "leverageable" skill. No less an authority than Tellman Knudson has stated on many occasions that there are three leverageable Internet Marketing skills (in no particular order):

1. Copywriting
2. Traffic Generation
3. List Building

List-building's greatest advantage lies in its ability to provide consistent "bread and butter" income for faithful practitioners. So, stands to reason that it's a skill worth learning, right? Especially when a guest expert explains an often overlooked way of generating "buzz" that may play to your strengths and interests.

Meeting "Mr S." Courtesy of Mr. S.

Gajapati Subhudhi presented Sean Mize on June 13th to his List Building Superstars (LBS) subscribers. Starting in August 2006, Mize has parlayed his drive and commitment to building a better life into a consistent 4-5 figure monthly income. He has done so with an unrelenting "ground attack" of articles that have made him #4 on EzineArticles.com's list of Expert Authors. As a result, Sean enjoys several Top-10 Google rankings with "list" related keywords and phrases.

During his interview with Kit Furey, Mize revealed how he has grown his list from zero to 7,000 in 10 months, and earns $2.00 per subscriber per month - double the acknowledged Internet Marketing benchmark. Sean attributes his success to:

1.. Article Marketing-driven List Building:

According to Mize, the best way to build trust and credibility amongst your subscribers.

2. Tracking and Testing of Results:

Strict analysis of basic article marketing metrics (e.g. Open rate, click-through rate). Tweaking of autoresponder sequence for each campaign based on previous results.

Setting Your Personal Goals.

Whether or not you are a budding article marketer, Mize convincingly explained the importance of an integrated mechanics-mindset approach for all Internet Marketers. List-builders of all shapes and sizes should start by asking themselves three questions:

A. What do you want out of the Internet in the next 12 months?
B. How much money will it take to achieve those goals?
C. How many subscribers do you need to reach your goals?

Then, go for it by making the necessary sacrifices to get the job done.

Forming a Positive Mindset Right from the Start.

Most people venture into Internet Marketing because of the inadequacies of their "9 to 5" existence. Sean was motivated by lifestyle choices - namely, a desire to spend more time at the beach as well as for skiing. To accomplish his goal, he set out to find the perfect "laptop" business and chose to focus on list-building. After reading and testing various list-building options, Mize formed the basis of his article marketing game plan, and set out to:

1. Earn consistent, and predictable income through the laptop.
2. Have the freedom to reap the benefits from his new income source (i.e. Internet Marketing) without being enslaved by it.

Test, test, test! Then test some more...

Whether it is article marketing or another Internet Marketing niche, success is often measured by a willingness to try different things, then make sound decisions based on the results. Sean Mize tried 3-4 different list-building methods before committing to articles. It goes without saying that your mindset must match the individual skill set you bring to the table. What works for Sean may not work for you, and vice versa...

In Part 2, learn about:

- Sean Mize's Three Strategies for Generating Article Marketing Content.

- A Few Words of Caution.

- What it Really Takes...

Rahul Majumdar is a full-time Information Marketing Specialist who focuses on teleseminar reporting, list-building techniques, and information product creation. Sign up for more of his insights at: http://www.info-entrepreneur-rm.net

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

One of the ways to gain more audience in the Internet is to link your website in different places. Once people start clicking these links, then you know that you are doing well. Here are some of the most effective guidelines to go by to achieve the desired effect:

1. Know your target market. By deciding on your target market, you can focus your efforts on it. The first thing to do is to study it and assess its potential. Learn how to take advantage of it by knowing the customers' surfing habits so you can have your links placed in good locations and be visible to them.

2. Choose well-known websites to submit links. The logic to this one is quite simple and should be seen as a cardinal rule. Have your links put in popular websites so that more people can see them, and therefore, there will be a bigger possibility that they would click on them.

3. Submit as many links as you can. Again, this increases the chances of your links getting clicked. By doing so, you can make sure that people will see them wherever you have put them. The key point here is visibility, but you also have to keep it in moderation. Otherwise, that can count as spamming.

4. Update with new links. Make sure that your links are updated so that they lead to current content. A common mistake for most is that they just leave them alone, causing some potential visitors to get outdated pages upon clicking.

5. Leave links in other popular places. You can also put links in sites like forums and blogs as a form of advertising to spread across the web and increase link popularity to desirable levels. Make sure that you put them in websites that are frequently visited by your target market.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

Article marketing is currently hands down the best way to drive free traffic to your site. Why? Because a good article can bring in residual traffic even years later. Not only that, a good article can work to increase the credibility of the author.

Here's a simple tip to create irresistible article titles (and as you know, a GREAT article title is half the battle won!):

If you are on many email lists, you would receive many emails from marketers daily.

There are three kinds of email subject lines Internet marketers write:

1) Curiosity based (example: it happens in 72 hours...)

2) Benefit based (example: how to rank #1 in Google...)

3) Curiosity and Benefit based (example: how to rank #1 in Google using this underground method!)

You really want to look out for subject lines that fall into the 2nd and 3rd category. Just use the search button in your email account to find your favorite marketer's emails. Whose emails do you respond to? Those marketers write the best subject lines.

Create a simple swipe file in Microsoft Word or Notepade with these subject lines and use them to create article titles. For example "How to rank #1 in Google using this underground method!" can be changed to "How to become an eBay powerseller using these covert strategies!") Edit them to suit your article topics. If you've been in the online marketing game a long time, you have a goldmine of email subject lines you can tap on.

Using this simple spying strategy can make your articles work harder as they pull in more traffic...

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Article marketing is an effective way of marketing to avail great results. This type of marketing will let you enhance your business prospects and generate potential leads for you.

Do you know that a good article marketing strategy can pull in potential traffic to your website? You must be amazed at this but this is true.

Writing effective and informational articles and submitting them to directories can generate free traffic for your website. This, in turn will take your business to new heights.

However, there are certain things you need to follow in order to maximize the amount of visitors that will read your articles.

The way you write an article will determine the amount of web traffic you will generate. It will clearly define whether you are able to generate a good amount of visitors to your website. In case, you are not aware of how to pull in quality traffic to your website, you should have a knowledge of keyword phrases.

It is important to identify keyword phrases that are highly targeted and have less competition than the most popular keywords. For instance, instead of using a keyword phrase such as 'Hair loss' that has a lot of competition, you should use a keyword phrase that has less competition such as 'fast hair raising tips'.

Expert tips on article marketing to generate quality web traffic.

Here, the first thing you should concentrate on is finding keyword phrases that are associated to your website. You can use a keyword research tool in this regard. 'Good keywords' is a famous tool.

Now, write an article that is highly optimized for keyword phrase. This way it will rank first on the search engine results page. EzineArticles is the best article directory on the internet to obtain high rankings. You need to use this directory to achieve your target.

Remember that the title is the most important part of the article. Make sure that it contains the keyword phrase as this will quickly attract web surfers. The search engine robots will list your article in the results pages if your title is appropriate.

The keyword density of the article is equally important and you must focus on incorporating the keyword phrase you are aiming, at least three times in the content of your article. Don't over repeat the article. This will be considered as a spam to the search engine and they may penalize your website.

Amber is a quick learner of marketing strategies and practicing SEO and Website Promotion techniques at SEO Notes. If you like to learn more about new SEO & marketing strategies in 2008, please visit Seocontest2008 blog now, where you will find exclusive resources on search engine optimization & website marketing strategies.

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Using numbers in your articles title can be truly powerful and can actually get more people to click on your title. It's true. Articles with numbers in their titles can get more clicks. Why?

The 4 reasons why putting numbers into your articles title can get you more clicks in your article marketing:

1. When you write numbers into your articles title, it attracts the readers attention since they are so used to seeing words. That means that if you just put a small number like 2 into your articles title, it will give the reader more curiosity and actually give them a push into clicking onto your article.

2. People are looking for information fast. They don't have enough time to read a bunch of stuff. If you put in a number into your articles title, your reader will automatically think that your article will have fast information that can read quickly and get the answers that they want. This idea will give your readers that special push to click onto your article.

3. Numbers in your articles title show professionalism. When a reader looks at your articles title and notices that it has a number in it, your reader may think that your aricle is professional and you know what your talking about. All just from putting in a simple number into your article!

4. It makes the reader think that your article has the answer that they're searching for. Rather than words, your numbers can actually make a reader think that your article has all the answers that they're looking for.

So for article marketing. Numbers can sometimes speak louder than words. But don't go overboard and start putting numbers everywhere in your article's title. This can be viewed as amateurish and won't be as appealing. So please stick to one number per article title.

Looking for new internet marketing tactics? Don't worry, I have tons! Check out my website at http://www.marketingentity.com

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Article marketing is simply a numbers game. The higher your article volume, the higher all your other numbers will be. That's it, thank you and good night.

Really I could stop there and you would have some great and useable information. But there is this little thing about minimum word count, so I'll explain that statement a bit more.

Article marketing is a numbers game

Here is why this statement is so important and powerful. Most people that begin in article writing and article marketing will write one or maybe even a few articles, wait for all the wonderful results that do not come right away, and then claim that article marketing does not work.

Article marketing works. Some people do not work, however.

The bare minimum number of articles on the internet that you need to just begin to see a steady trickle of traffic is 25. Everything after 25 articles increases the trickle.

If you are serious about article marketing, life really begins at 250 articles. If this article is accepted, it will give me 1017 articles on just one article directory. I could not stop the flood of daily traffic if I wanted to, and I sure don't want to.

Here is what I know -

If I want more traffic, I write more articles.

If I want more prospects, I write more articles.

If I want to build my list, I write more articles.

If I want more subscribers, I write more articles.

If I want more customers, I write more articles.

I think you get the point. If you want to raise any of your important numbers, write more great quality articles.

With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you write more great quality articles. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy and GreatArticleMarketing.com

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Article marketing is the best promotional and traffic-generating tool in the internet today. It can easily augment your website traffic, pull up your search engine ranking, position yourself as a key person in your industry, build that trust and great business relationship with your client base, increase your sales leads and ultimately, improve your online revenue.

Here are the 3 phenomenal methods to increase your article marketing:

1. Write more. If you really want to increase your article marketing, the first thing that you need to consider is to multiply the number of your output to easily increase the inbound links for your website. You can spend more time writing or pick topics that do not require extensive research. You can also hire ghostwriters who can provide you quality and well-written articles for $5-$15 each depending on the topic, length, and your expected delivery date. Though this method will cost you, you will be able to get the credit for the articles as they will be posted under your name.

2. Submit your articles on a regular basis. To strengthen your online presence and your position as an expert on your chosen niche, make it a habit to submit your articles on a regular basis and avoid long absences so your readers will not forget about you. Publish your content not only on article submission sites but also on directories, social bookmarking sites, Squidoo, forums, blogs, and on your own website. You can also use them as content when you publish your ezine or when you create your ebook.

3. Your topics must be related to your offering. The goal in marketing your articles is to draw quality traffic to your website. The best way to do that is to write articles that are closely relevant to your products so you can attract online users who are most likely to buy from you.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Content-based marketing solutions are taking the internet by storm because they offer people the hottest commodity online - information. One of these solutions that is widely used by billions of marketers is article marketing or the process of writing and distributing your articles online to position yourself as an expert on your chosen niche and earn unlimited quality inbound links for your website.

Here are the 4 intermediate ways to explode your article marketing:

1. Submit only original articles. If there is one golden rule in article marketing, it would be to never copy somebody else's work. Remember, you are trying to establish your specialized knowledge so you can win the trust of your potential clients. That would never happen if you are stealing somebody else's ideas.

2. Don't advertise on your content. Although it is recommended to pick topics that are related to your offerings, it is a no-no to directly pitch in your products on your articles. Instead, fill your content with valuable information that will be useful to your readers and save your sales pitches for your resource box.

3. Optimize. Give your articles an edge by making them highly searchable online. You can easily do so through the use of keywords and popular search terms on your content.

4. Empathize. As a marketer, you always need to find effective ways on how you can build rapport with your readers so you can easily convert them to potential clients. One of the proven ways in doing this is by showing empathy through your content. Let your readers know that you know where they are coming from and that you have the best solutions to help them resolve their pressing issues. By doing so, your readers will consider you as a trustworthy individual who is after their welfare and not just another marketer who is just after their money.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

The process of writing and publishing articles online is currently the most profitable way to make money over the World Wide Web. This effective promotional tool, which is commonly referred to as article marketing, is proven to easily augment website's traffic and help marketers earn the trust of their potential customers as they can showcase their expertise through their article content.

Here are the 4 amazing secrets to breakthrough with article marketing:

1. Use effective titles. Your titles can either make or break your article marketing campaign. If they are well-written and attention-grabbing, your articles will surely get the exposure they need as they will be more likely to be opened, read, and widely republished.

2. Your articles must be informative. Make your readers happy by filling up your articles with valuable information that are targeted to their needs and demands. Never leave any stone unturned and strive to dig deeper so you can give your potential clients more in-depth side of your stories.

3. Lay down your objectives. When you know your goals in writing and distributing your articles online, adjusting your marketing efforts and techniques will become a lot easier. For instance, if you would like to drive more traffic to your website you must be willing to multiply the number of your articles to increase your inbound links.

4. Make your resource box compelling. I can't still believe that there are marketers who are not taking their time in creating their resource box. Some of them are just leaving their websites' URL. If you aim to improve your conversation rate, this is not the way to go. You must make your resource box enticing and interesting to compel more people to check on your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

If you are reading this, then I assume you may want to purchase keyword elite. In this article I'm going to explain what the application is about and whether you really need it or not. Ultimately the decision will be down to you.

On first glance, it would seem that keyword elite is just an application for suggesting keyword phrases, this is something that can be done in less expensive or even free resources already so why the extra cost. Well, the reason for this is keyword elite is actually 5 applications in one performing various tasks to help you with Internet Marketing.

As the software's author Brad Callen will tell you, you could perform all the tasks manually that Keyword Elite can do but when you read his full explanations of how to do it, you soon realize just what a mammoth task it would be. The main purpose of the application is to save you hours a day of research.

One of the features that catches everybody's attention straight away is the way it can sneakily show what people are bidding for their keyword phrases to be advertised in Google. This means you can quickly see which phrases are profitable around which you could build your website. As people click on your adverts, you then get paid a percentage for every click.

The tool itself for suggesting the keywords is very easy to use and very powerful. You can type a very broad keyword and it will suggest phrases around that word on which you can look up the search stats and bidding prices. It can spit out literally 1000s of keyword phrases you would never have thought of yourself.

One thing though that can happen to a person who starts using the application, is they rely too heavily on the keywords it produces and forgets about the person who is actually performing the searches on the Internet. Yeah, I know it sounds shocking but there are actually real live people at the other end typing these keywords into Google. Therefore, think to yourself, if you were to search for a product or piece of information, what would you type in yourself. Then, enter this into Keyword Elite and it will give you toms of variations.

So, if you do purchase keyword elite, you will find it will vastly improve your prospects, but please don't forget to use one of the best and free keyword generators as well... your brain!

Let me tell you my story, why the question whether to purchase keyword elite fast was a no brainer after paying for itself after two months. Or you may want to click here to receive my FREE Course on how to get a head start with the application. Quickly, time is money!

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

The number one advertising promotion today is to utilize the SEO (Search Engine Optimization) method to get businesses like EDC Gold listed on the first page of search results. For Internet users seeking to find a related website, search engines are the only way to go. It is by far the easiest and quickest way to get any subject that you are interested in. Of course the main point is understanding what search engines are. Then, this helps understand how and why they are used.

When you type in a word or phrase in the search window, the search engine then scans the Internet to locate that word or phrase. Already having that information stored in its data base from when websites were originally submitted, the search engine then matches the word or phrase with those websites.

The next step for the SEO is to determine which websites are most likely to match the word or phrase you are looking for with its content. This is done by a ranking system that varies depending on which search engine you are using. This ranking system is extremely important to both the person searching and the owner of the websites because linking the two together is what both parties are seeking. The better the website ranking by the SEO, the better the chances are for getting the search results to include the website on the first page of results.

For online businesses like EDC Gold, it is extremely important to get the website ranked high by the search engines. So when you create your website, you must use keywords that relate directly to the content in order to get it ranked high enough to be included on the first page of the search results.

Doing your homework and preparation into knowing what words and phrases that the person searching the Internet is looking for will pay off with great success. Utilizing those words and phrases will get your website ranked high by most search engines. This in turn will generate more success for you. As a result, with some research and knowledge of keyword usage, you will be able to get your EDC Gold website listed on the first page of any SEO.

I am a single stay at home Dad by choice. I fired the boss because I was sick and tired of the corporate rat race and all of the baggage that comes with it. I started my online business to generate my own income and build my personal unlimited wealth program. Teaching others to do the same with great success is a dream come true. Not only am I in control of my own results, I am able to make a difference in other peoples lives with a very powerful marketing strategy that is second to none. Discover for yourself and go right now to http://RayFreeman.perfectwealthformula.com to start your path to financial freedom.

Article Marketing on the Internet is a whole different story

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach more potential customers for your products or services.

At this point, I am going to assume that you write articles. So why write marketing articles?

I think that one of the reasons is that people are looking for marketing articles they want to learn how to do marketing, especially online marketing, web marketing, article marketing, etc.

When you write marketing articles and post them online to the various article directories, including the one this one was originally posted to, you gain web traffic via the search engines.

You see, people online search the web, and they generally will read the articles that come up in the top ten results of their search results in the search engine they used. And the big article directories, especially the one that this was originally published on, have the page rank to get your article to the top ten results, especially for 2nd and 3 rd tier and long tailed keywords.

So when you write marketing articles, you get world wide readership and that can mean world wide visitors to your web site. An astonishing number of the people that visit my web site, although I am in the US, are in countries all around the world. Literally all around the world. I think I have subscribers in every continent around the world maybe excluding Antarctica so if you are in Antarctica you know what to do!

Anyhow, write marketing articles, submit them to the top 5 article directories (or at least just the one this one was published first to) and watch the traffic roll in. By the way, you have to write more than 2 or 3!

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Although more people discover the power of article marketing every day, many fail to learn some simple techniques to optimize their writing and maximize the effectiveness of their article marketing campaigns. The following paragraphs will reveal six critical mistakes that must be avoided if you want to reap the full fruits of your article writing efforts.

The first three mistakes fall within the category of "Guideline Awareness." The rule of thumb is to be familiar with the guidelines of the directories where you submit your articles, so that you can better use them to your advantage.

Mistake #1: Failure to Use Hyperlinks in Article Body

Some article directories will not allow any hyperlinks in the body, but most will allow from one to three. Convert your target keywords to hyperlinks to the extent possible; this will bring your website direct traffic through clicks and it will help to improve your site's search engine rankings for that keyword.

Mistake #2: Ineffective Use of Author Resource Box

The author resource box, sometimes called the boilerplate, is an area where you can sell yourself. This is important, because the article itself should not be used for overt advertising, only for teaching and informing. Use your name, or a pen name; over time, people will associate the mane with the topic, and you will be established as a trusted expert in your field. Once they trust that you know your stuff, they will not hesitate to visit your site and buy your product or service.

Mistake #3: Article Length - Too Short or Too Long

Webmasters, bloggers, and newsletter publishers are constantly in need of fresh, original content. That is what makes article marketing so powerful. When someone picks up your article and publishes it on the web or in a mass-email, it multiplies your exposure. However, many people write a paltry 100 words to submit to an article directory, which amounts to little more than a dictionary definition of their chosen topic. At the other end of the spectrum, some people will submit works of more than 2000 words; on the web or in a newsletter, that is an epic-length tome.

Opinions vary as to the optimum length of an article, nut the consensus is between 400 and 900 words. It should be long enough to thoroughly explain the subject, but short enough to read quickly and easily.

The next three mistakes concern the actual submission of articles to directories. They are not so much "rules" as they are strong suggestions to maximize your results.

Mistake #4: Submitting to Too Few Article Directories

After the effort of writing the piece itself, it may seem like a tedious chore to submit the work to twenty directories. If it is too much for you, there are services that will manually submit your articles for you. If you cannot afford such luxuries, then you must do it yourself. Do not compromise on this; it is critical to your success. Find at least twelve article directories for starters, and build from there. Once you get to about twenty, you are doing well.

Mistake #5: Using the Same Pen Name for Different Topics

If you have multiple websites in different niches, use a unique pen name for each topic. It's all about credibility. If Sally McMarketer writes about designer dog collars, can she be equally trusted as an expert on high-performance fuel-injectors? In reality, it is not uncommon for people to have proficiencies in multiple areas, but unless you personally know the dog collar/fuel-injector guru, it seems unlikely.

Mistake #6: Submitting Website Content as Articles

One of the worst things an article marketer can do is to take the content directly from their website and submit it in article form to the directories. Remember, you want to submit your work to twelve to twenty article directories or so in order to get traffic and backlinks to your website. However, if the articles contain the exact same information as your website, the search engines will view it as duplicate content, which may be downgraded in the rankings. Besides, readers of your articles will be a bit put off if they click on one of your well-placed hyperlinks only to see the same old stuff on your site. Keep your website content unique.

Article marketing, like any good, profitable endeavor, requires work, education, and practice. You can, and should, constantly refine your techniques in search of ever better results. If you can avoid the six misstates discussed above, you will be well on your way to becoming a proficient marketer with a growing, moneymaking business.

Article Ranger is a free submission article directory where authors may post articles about subjects of interest, and publishers may pick up articles for use in ezines, newsletters, etc.

Scofield Parker is an experienced internet marketer who regularly writes for Article Ranger.