How To Use Articles In Search Engine Optimization

In the World Wide Web, content is king. But you would not want just any kind of content; what you need is quality content. More importantly, you want them in a good number. Articles are one of the best options that you can rely on when you need your websites up and moving.

Articles are keyword-rich articles that you can put in your website to serve as its content. These are articles that you can buy in bulk or one at a time at a rather cheap price.Articles are ready-made content that you can use. You can edit, reword or even add your name as the article's author. You can pretty much do anything with articles. Webmasters can buy articles in volume and at an amazing low price too. To give you more idea on the pricing on articles, you can buy one article for as low as $4.00. For the price offered, investing in articles is a good deal.

The importance of search engines in the Internet world is immeasurable. People who wanted information or looking for something or wanted to buy a thing but do not know where to find those merchandise, would go to the search engines to direct them. Because search engines are the most important tools in the worldwide web, webmasters do all they can to get on top of the page ranks. This process of getting ranked up in the first few pages of search engines is also called search engine optimization.

How can you use these articles to improve your page ranking in search engines? All articles are made to be keyword-rich. Keywords are words or set of words that are commonly typed in by online users when they are using search engines. For instance, if a user is looking for a diet which appropriate for her and key in "south beach diet" then the websites with the keywords "south beach diet" optimized accordingly will most probably on the top of the list.

Articles are written in a way that keywords are strategically scattered though out an article. If keywords are repeated in a non-redundant way, then these articles can be easily crawl search engines and consequently put your site on top page ranks. Most freelance article writers have guidelines to have at least a 2% keyword density.

Articles are categorized according to keywords. For instance you can buy the articles under the category "south beach diet", rest assured that these articles are optimized with your chosen keyword. To give you a clearer picture on how you can use articles for search engine optimization let's look at this example. A webmaster purchases a set of articles and one article has a keyword density of 2%. If you multiply that with 30 articles, then the entire website definitely would have a better standing against competitive website under the same keyword.

You can also use article to submit to article directories. Since you can do anything with articles, you can imbed a link to your website when you submit your article to article directories. There is no limit on how many article sites where you can post your article, if for instance you submit your article to about a hundred article websites, then that amounts to 100 back links for your site. This means a higher spot for you in search engines.

Online readers wanted information fast and easy. If you have a site and offer your visitors only one or two article, then chances are, your visitors would go on to the next site. But if use articles then you can use several articles for your sites and your website would look so rich with information and would surely attract more visitors to your site.

Darryl Power
I have been writing articles, seo, marketing for 9 years.
http://nichearticlesmonthly.com

Article Marketing - Your Headline Do's And Don'ts

Article marketing is a very powerful way of generating traffic and reputation for your affiliate marketing business. But you must work at it and do it right to get the great short and long term results that you hope for.

In this article, we will discuss crucial tips for writing your headline that will help increase your readership.

Whether you are writing articles for your affiliate marketing website, blog or to submit to other sites, your article will only attract attention if your headline is worded properly. The first thing that your potential readers and hopefully customers will see is your headline.

Write a great headline and they are hooked, write a dud headline and no-one will read your well thought out, informative copy.

Headline Do's

• Targeting: Your headline must reflect what your article is about. Imagine coming across a great headline, you click on the article and find it is totally off topic. You would be really disappointed. Also the next time you come across an article by the same author, the trust is no longer there and you would probably pass. Make sure that your headline is related to the content of your article.

• Teaser: Structure your headline in a way that tells the reader what they are about to read without giving too much away. Try to arouse their curiosity on the topic, make them want to click on your article to read more. A headline ' SEO can dramatically improve your website's traffic' will not have the same pull as 'Discover 3 crucial SEO changes you can make to increase traffic to your website today' Same meaning, different delivery

• Tone: Hype is a rampant disease on the internet. As with most infective diseases, over-exposure has led to the development of immunity or resistance in the population. So many headlines are so over hyped that they tend to ensure your article will not be read. How often do you take time to read the article with a headline like this? 'How to make $50000 while you sleep, in just 2 weeks'. You want your article's headline to generate excitement but be credible. That way you present yourself as a credible business.

• Keywords: Try to include your keywords in your headline. Don't overdo it. Including your keyword is good for SEO, and tells your reader what your article is about

Headline Don'ts

• Tricks: Tricks will just irritate your readers and may offend them. It may come across as you insulting their intelligence. Your business should be presented as a serious business and resorting to trick to get readers will erode your reputation. There are all sorts of tricks eg keyword stuffing that may work in the short term, but in the long term will seriously hurt your business

In a future article, we will discuss tips on writing the body of your article to increase your click through rate.

Internet Marketing Articles for newbies and Affiliate Marketing Tips for newbies at http://www.affiliatemarketingintro.com