Saturday, June 7, 2008

Targeted Article Marketing - Revealed - 4 Practical Ways to Accelerate Your Article Marketing

Gone are the days when you literally have to beg established webmasters to link with you. Today, you can easily obtain unlimited inbound links through article marketing. All you need to do is to distribute articles to publishing sites and every time your articles are approved and posted online, you will automatically gain one backlink for your website. Is that easy!

1. Produce outstanding articles. If you want to increase the chances of your articles being read, picked up, and widely republished, you need to make sure that they are well-written, content-rich, informative, useful, keyword-rich, and concise. These are the elements that are being looked for by webmasters and other ezine publishers when they search for content that they can use on their portals or websites.

2. Consider the rules of the publishing sites. To safeguard your articles from being rejected, make sure that you conform to the rules set by the publishers. Some of them are the following: your articles must run at least 300 words, it must not contain too many keywords, it must not contain hyperlinks on the article body, and the links on your resource box should be all working. In addition, you must not include blatant ads on your articles nor inappropriate content.

3. Be consistent and submit articles on a regular basis. This is the best way to strengthen your online presence and impart more knowledge to online users. When people see that you have so much to offer, you will surely develop a following in no time.

4. Monitor your articles. Make it a habit to check the performance of your articles online. Identify which ones are generating more clicks and which ones are not helping you realize your goals in using this marketing strategy. Edit and improve on your least performing articles. Make them more informative and interesting to read to increase their click through rate.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Get Paid To Write Online With Article Marketing

Get paid to write online with article marketing is a fantastic way to make money online. This common method is better known as bum marketing to those who have been in the game for awhile. Anyone can write articles and siphon prospects from the search engine, but you need to known a few things before you start shoveling all that money into your bank account.

When trying to get paid to write online keep these simple tips in mind.

  • Search Engine placement - If you do not learn how to get your articles ranked in the search engines they will never be read. For a ton of readers you need to land on the first page, for a selected keyphrase. Simple, find a keyword phrase that has little competition and write your article using that keyword 1 time per every 115 words.

  • Subject Heading - Your subject better capture the internet searchers attention. You are basically given a 1-10 chance to capture the readers attention when they type a phrase into the search engines, like Yahoo and Google. Focus on writing compelling subject headings, if no one clicks on your article in the search engine, no one reads it.
  • Resource box - You need to write a eye popping resource box. Your goal is to get at least 30% of the people who read your article to click thru to your landing page. This is so important, if your resource box does not seduce the reader to click thru, you lose a shot at a sale or opt in.
You are very limited in the amount of mistakes you are allowed to make when you get paid to write online. Every time someone enters a keyword phrase into Google and they see your article and it does no compel them to read it you lose a chance to make money. You need all the special ingredients to get your articles read and impel the reader to take action. Make not mistake you can make a truck load of money with article marketing. But, first you need to get read!

If your articles are not spihoning massive amounts of traffic from the search engines you are not making as much cash as you should. Go here now! Learn How to Get Paid to Write Online and explode your opt in lists and double your profits.

Search Engine Optimization Without Spending A Dime

Search engine optimization is a complex business and not for everyone.

Each search engine has its own way of ranking sites. Each search engine has certain key things that it looks for. Therefore, optimizing for all search engines is just not possible. Focus on the top 3 and you will have yourself covered for about 75% - 80% of all searches.

What we are going to discuss here are some of the concepts and methods to help you rank your site(s) higher through the organic search results.

Organic vs. Paid Search

What are natural or organic search results? First, you have to understand that search engines are not in the search results business. They are in the advertising business. If you understand this, understanding organic vs. paid search is much easier.

Think of the results page of almost any search engine. The top of the results page and down at least one of the sides are reserved for the paid search results. Each of the links shown in these areas must bid on their place on the results page. The higher the ranking in these areas, the more the owner of the site had to bid. If you click on one of these links, the site owner's account got hit for the amount they bid.

Therefore, the quickest way for a new site to rank on the search engines is to pay for the ranking. Depending on the keyword you want to rank for this can cost as little as $.05 and go way up from there.

Organic results are those down the middle of the page. Usually, you see 10 results per page. It has been widely discussed and proven that if you are not in the top 30 (3 pages) results that your site will probably not be seen.

Keywords and Keyword Phrases

They may sound alike but they can be a huge key to your SEO success.

Keywords are just that. Individual words or maybe a pair of words that you might want to optimize your site for. For example, on our Gift Basket site you might think that we want to rank well for "gift baskets". While this may be true, the competition for this specific keyword is immense. The top-ranked sites have been entrenched for several years. A new site has little chance of ranking well against these.

Keyword Phrases might be a better choice for ranking against the entrenched players. Studies have shown that the average user of search engines have evolved over time to use more words in their searches in an attempt to narrow the huge amount of search results. If you think about it, having over 2,000,000 results sounds good until you try to work your way through them to find exactly what you are looking for.

Using searches of 3 - 5 keywords in a phrase is the search user's way of narrowing the search before they click "Go". Understanding this, you can then optimize your site for keyword phrases instead of simple keywords.

In our case, instead of optimizing for "gift baskets" and fighting the big boys we optimized for the keyword phrase "gift baskets under $40" and we not only rank high (# 1 at this writing), we get a better qualified visitor to our site who is truly looking for something we have to sell.

On Site Optimization

Get as much education as possible to learn what Meta Tags are. Title, keyword and description tags are the most important. Depending on the type of software used to create your site, you may need to learn some html programming to make changes to these tags.

Simply put, on Google, the results shown are:

  • Title tag is the 1st line of a search engine result
  • The site description is the verbiage that follows on lines 2 - 3
  • The page URL is the bottom of the result listing

Other important factors for on-site optimization are:

  • Heading tags in the body of the page. These would be h1, h2, h3, h4 and h5 tags.
  • The use of strong tag for bringing emphasis to key words
  • Keyword saturation. Using the keywords a number of times per page, but not overloading.
  • Beginning the page and ending the page with the keywords for that page.
  • Alt tags in images. That is giving a name to every image on the page that has the keywords in the name.
  • Links to other sites. This is one that caught me off-guard. Google raises your status with links to other relative sites. Not linking to sites sometimes called "link farms". Rather links to your competitors, for instance, would be considered a good thing by Google.

Landing Pages

Quite simply, a landing page is specifically designed to highlight a keyword or keyword phrase for which you would like to draw traffic.

On this page you should focus on the keyword phrase. Either write good content or search for off site content to bring in to bring focus to your keyword phrase. Make this page a complete authority on your keyword phrase. Use images, article links, rss feeds and any other resource you can think of to highlight the keyword phrase. Remember, search engines are looking for good, original content to enhance their search results. Give them what they are looking for.

Off Site Optimization

A good way of looking at this is to think of pointing people to your site much like posting signs around town. How often are you driving around and see realtor signs pointing you to a home for sale or to a new neighborhood? How about other small signs advertising a new business or other local small business?

Off site optimization is a fancy way of saying you need to post signs around town to draw attention to your business. Only your "town" is nothing smaller than the entire planet!

Inbound links are regarded highly by Google and other search engines. Think of an inbound link as a vote for your site as being of interest. Search engines want interesting sites to enhance their results. The more links (votes) your site gets from other interesting sites, the better. Remember to avoid link farms as sites are sometimes penalized for their links to these sites.

Here are some places to post your signs around town:

  • Free classified ads. There are several sites that allow you to post free classified ads with links to your site. A word of caution here. Only use reputable sites. There are several that are spam sites. Check each out carefully before proceeding.
  • If you are not a blooger, become one. Place your website link in the signature of each posting. Actively contribute to blogs and you will be amazed at the responses you receive and the traffic that is generated.
  • Write articles. Make no mistake. The primary reason that I am taking time to write this article is obtain inbound links to our sites.
  • True link exchanges. While not as important as even a year ago, exchanging links with a related site is still a good thing. A related site would be a site that compliments your site or even competes with it on some level. Completely and utterly avoid links to sites that has a primary purpose of exchanging links.

Site Submission

There are any number of sites offering to submit your site to over 1,500,000 search engines. Folks, you don't need that many submissions. The vast majority of those sites are nothing more than spammers looking for your E-mail.

Google, MSN and Yahoo all have their own site submission pages. Yahoo does require that you have an account to submit the page. Other than that, it is a pretty simple procedure and doesn't take a huge amount of effort. They are easy to find. Use the search engine to find it! Enter 'site submission, MSN' into Google and see how fast the site submission page is found.

Time Frame For Results

It varies. There are so many factors to consider to give even a 'guesstimate' is wrong, other than to say that whatever effort you put into SEO will return some level of results.

What I am confident in promising is that if you concentrate on providing the search engines with original and quality content presented in a logical and understandable manner they will respond by ranking your site. Each of our sites were ranked within weeks of the site going live for certain keyword phrases and we continue to climb in other areas.

Yes, you do have to work at SEO. However, the results are well worth the time, and you keep the dime.

Nathan Lewis has over 25 years of experience applying technology to solve complex small business problems.

Mr. Lewis is a Platinum level author with Ezinearticles.com and has been publised in print and internationally on the Internet.

Please visit some of Mr. Lewis' recent launches:

Overlooked Little BIG Tips for SEO and Traffic

1. Submit your main website to social book marking places and make your bookmarks public.

So many people with blogs over look this. I know of several websites that have every article on their website social bookmarked, but they forgot to bookmark the most important one, their main page.

These simple bookmark websites on the internet are insanely powerful for traffic. Each bookmark, that is public, will be indexed by search engines, so as a result you will get multiple search engine pages with your website. A very nice side effect of this is that most of the listings will be not be omitted by search engines as other relevant listings; instead you can expect to get multiple listings on a search engine, instead of just one listing, or the indented listing which shows only two links to people searching the web. A good example, if you type in Howbits on google you will see multiple results for my website from other websites, and most are social bookmarking places.

So my recommendations are to come up with a good description about your website, your popular tags, and submit it to social book marking websites. Make sure your profile is shared via public, and not private, I have seen some people go through this process and forget to make their profile public.

On a side note, when you have these book marking websites linking to you, the search engines checks the tags from these websites that you have entered and conclude that since you have the same tags on your website AND on the bookmark to your website, that these tags must be important for your website, so it will give you a increase on keyword ranking in search engines. You can do this for each page on your website that you want traffic to get to.

At the bottom of this post I will put a list of common book marking websites; there are tens of hundreds of websites like these out there. Make sure to utilize them so they work in your favor, this means use good tags, and descriptions.

Authors Note: When I say Social Bookmarking websites, I do not mean websites like Digg, Propeller, Slashdot, etc, only submit articles to these places, submitting just a website will get you banned. Only submit / add your website once to bookmarking websites, not multiple times, there is no gain from this, except a ban. Do not make multiple accounts on these websites and promote and book marked your own stuff with these accounts.

2. Use h1 and h2 headers tag when possible in a page or post

I read a lot of blogs through out the day, and I see people using Bold and Font sizing, over the use of a Header Tags. It seems that so many people don't realize it, but search engines give more weight to what's in between header tags, then what is wrote on the page.

Search engines are getting smarter as the days pass, and how they figure out what content your website has and who they should show your link to, is based on the story you have painted for them. They believe that whatever you type in these tags must be pretty important and relevant to the page / post. So they read and interpret the information between these tags as best as possible and get a good story about what the page is about.

When you use bold and font sizing, well to search engines, this means nothing. Another piece of advice, stay away from using * ! ^ # in these tags, and other random characters. Try not to use empty ranking words like AND, THE, IS, ARE, A, etc, in these titles, they mean nothing to search engines.

3. When using forums, put your Website Address in the signature area and in your profile.

Several forums are searched on a daily basis by search engines and you will end up getting a link to your post, and depending on what you wrote about, people will find it and see a link to your website at the bottom of your post. Most forums do not utilize the nofollow script which prevents rank sharing and BOT searching, which means you will get another link to your website, fairly easy way of getting links.

Words of advice - Don't post spam and junk on these websites and your post will stay a long time, possibly until the website disappears on the internet. One nice benefit about forum use, if you change your website address, just go to your profile change your signature to reflect the new website, and all your old post signatures will automatically update. By the time the search engines come by again, everything is updated and back to getting you traffic and ranking.

A word of advice, if someone tells you to keyword stuff your page above a 8 - 12% keyword ratio, then this person has no idea about SEO. If you hide keywords and use white text on a white background you will get banned from search engines. It may not be today, or tomorrow but it will happen. Now a days keyword stuffing doesn't help, it comes down to the location of the keywords, Header tags, descriptions, Titles, anchor tags to your website, etc, like I said, paint a good picture to the search engines about your website.

I hope this helps people with their websites to get better search engine ranking and ultimately, to get traffic. There is no reason to submit / add your website multiple times, just do it once and thats all.

Some of the Bookmarking websites I use

del.icio.us

Diigo

Connectedy

Connotea

FeedMeLinks

Furl.net

Google Bookmarks

Yahoo Bookmark

Jumptags

netvouz

spurl

BibSonomy

Blogmarks

Mister-wong

These websites are search and indexed all the time, so don't be surprised if you see your website showing up all over the internet in a few minutes to a couple of hours.

This is a HUGE list of bookmarking websites if you follow this link. If you bookmark your website at only 25 - 30 of them, you will notice a boost to your website ranking and search engine results in a short amount of time.

If you like my Articles, Please visit my Blog at http://howbits.com

"Education: that which reveals to the wise, and conceals from the stupid, the vast limits of their knowledge." --Mark Twain

Article Marketing - Announcing 4 High Impact Secrets to Breakthrough with Article Marketing

Why do a lot of marketers resort to article marketing today? The reason is simple: They would like to establish their credibility and expertise while building links for their websites using the most trusted and cost-effective marketing tool online.

Here are the 4 high impact secrets to breakthrough with article marketing:

1. Identify your potential audience. Are you writing for men, women, or both? What do they do for a living? What information will they find useful in their lives? What writing style and terms they can easily relate to? The more you know about the people to whom you are writing for, the more effective you will become in creating content that is highly targeted to their needs and demands.

2. Focus on keywords. Each of your articles must be written around a single main keyword that is highly relevant to your chosen niche. You have to use this keyword at least 6 times on your content to make your articles optimized and highly searchable online.

3. Choose topics that are related to your products. The reason for this is very simple: if you want to drive interested people to your website, you have to talk about their needs that can only be addressed by your products. That means, if you are selling diet pills, writing about watches will not give you potential clients.

4. Your articles must be publisher-friendly. To increase the chances of your articles being posted online, make sure that they conform to the publishers' universal guidelines which are: your articles must not contain hyperlinks, blatant advertisements, and inappropriate content. They must also be well-written, content-rich, useful, targeted to the needs of your target market, and direct to the point. When you are able to incorporate all these elements on your articles, you will not only please the publishers but the online users as well.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing - Drives Traffic To Your Website?

Have you done searches on Google lately? Chances are that you have ended up on an Adsense site with a lot of articles on it. Sometimes you will find that the site contains original content, but most of them are just copies from the many article directories that can be found on the net.

What has this to do with article marketing then?

Well, recently I found one of my articles on a site by doing a simple "link:legaldivx.com" search on Google. It was one of those cookie cutter sites, and sure enough - the other links were also the same kind of site. But the main point is - I got several links back to my site doing nothing more than posting an article!

It was then I started to think: What if I were to submit a lot of articles to a lot of article directories, using different themes and with different sites in my resource box on every submit?

Chances are that a lot of sites will adopt my articles and thus starting to drive traffic to my sites just by displaying the link in my resource box. The search engines will love it, because the sites will get lots of related backlinks to different urls on the sites, all having different keywords.

But, can you just write some short story and go ahead and post it then? I would think not; here are a few pointers to think about...

Do not mix up the reasons why you promote the articles with the reasons why you write them.

When you are writing an article, there are at least three key benefits to why you are promoting them; a) branding, b) lead generation and finally c) promotion. These are all part of the optimization efforts.

The one reason why you write an article, and do not forget this, is to inform your audience. If you fail to focus on this primary and most vital purpose, it will fail in the three promotion benefits, since none will be interested in reading your stuff.

With that being said; you need to draw attention to your article and thus making people read what is in your article, followed by the next logical step; make them click on your resource box.

How is that achieved? - Write better content!

This article may be re-published as long as the following resource box is included at the end of the article and as long as you keep to the URL mentioned in the resource box:

Author: Anders Eriksson
Website: Free Internet Marketing eBooks

Advanced Article Marketing Secrets - Learn The Fundamentals That Will Boost Your Profits Part 2

So by now you have come to the realization how important your list is. You understand the importance of first building a relationship with your subscribers so that you can sell to them later on and significantly improve your conversion rate.

Now let us look at the process of getting visitors to your website. You first need a compelling title. If it is boring then it is unlikely that people will actually read your article.

Subsequently I suggest that you write a 250 to 350 word article. The shorter articles do better for lead generation because the reader will see your resource box with a link to your website at the end and there is a bigger chance that they will click on it. I also suggest that you write in a relaxed conversational style like you are talking to a friend. You would only write in a long formal style if you were doing an essay for academic purposes.

Now this is where the important part where actual lead generation will take place. You need to create a squeeze page. This will consist of a headline with some bullet points. You need to offer a free report for download as an incentive for a visitor to give you their email address in exchange for a valuable report. You need to also add some html code to your web page to include the code that will submit the form with the email details to an autoresponder. I suggest that you use a professional one like Getresponse.

Finally, if you generate 5 to 10 leads every day you will build a stable business.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.