Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

It's a well-kept secret. Researching and creating articles for the Internet, particularly if they are related to Internet Marketing itself TEACHES YOU HOW TO MARKET! It's almost like a classroom. Your teachers? Other Article Marketers! The course syllabus? Every tactic, technique and strategy in play in the market today. Here's a synopsis of what you can learn, if you just get busy RESEARCHING and writing articles:

The Writing Process Itself

It's a given that a marketer needs to develop at least SOME basic level of writing skill. Publishing a newsletter to a mailing list, communicating with visitors to your blog, crafting content for your web site; all require command of the English language. That's right, ENGLISH. If you are going to penetrate world markets, you better learn English. It's rapidly developing into not only the language of Science, the language of Air Traffic Control, the language of Medicine, and the language of the diplomatic corps, but also the language of the Internet. Get used to it. It's here to stay.

Copywriting

Sooner or later, if you are to become an Internet Marketer, you are going to have to (gasp) SELL SOMETHING! This requires copywriting skills. Learning how to persuade people. Learning the difference between just spouting facts and figures about your offering and what it's FEATURES and BENEFITS are. Learning how to transport yourself into the mind of your reader. Studying Seduction marketing. Learning how to CLOSE the deal.

The Search Engines

Article marketing, and in particular, it's closely-related cousin, Bum marketing, insists on the development of an intimate knowledge of how the search engines work. Traffic patterns, page rank, silo-structured web site design, the study of how the search engines treat the content of articles, the interrelationships between article directories - all disciplines and areas of study that benefit the Article marketer as well as online marketers in general.

Keyword Research

No self-respecting article marketer can avoid the "K" word: Keyword. I am referring to keyword research, long-tail keywords, keyword tools, keyword tactics, and the psychology of keywords. The road to success in Article marketing winds straight through KWU: KeyWord University. Learn this one skill, and as a crack Article marketer you can write your own success story - in practically ANY arena of online marketing. It's that important.

Conclusion

If an aspiring Internet Marketer came to me and asked "What one skill would you recommend I master first?" I would answer instantly and easily: Become an avid and relentless Article Marketer. You won't regret it!

Steve is a CPA, real estate developer and online entrepreneur. He operates a network of mentoring web sites and has been involved in online marketing since before the web arrived. For a ringside seat at his festivities hit: http://internetmentornews.com

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

The more I think about the parallels between writing and publishing articles with directories and hiring a sales rep, the more fun I am having with it.

One of the questions that people ask a lot about article writing is can they write about multiple topics or subjects. The answer like so many other things is a conditional, *yes, but.*

Let me explain a little first. The problem is one of perception. People have a hard time accepting that a life coach may also be an expert at crocheting. Somehow, one area seems to diminish the level of acceptance and credibility of the other.

Imagine if you were going in to buy a Lexus, and you decided you wanted to wait a little while before making a decision. Then the sale rep asked if he could come over later in the week and give you a free workup for a financial consultation? Most people, wrong or right, don't think the guy selling them their car is the guy they want helping them with their investments.

So, why is the answer, *yes, but?* Well, there is a way that you can do this and not have the negative impact or at least reduce the potential for it and that is use a different form of your name. For example, the name you see for in their main resource box and the name that they are branding is C.J. Miles.

Let's say a person has an interest that probably is not very compatible to their primary business, an interest in movies. Maybe they have always thought it would be fun to write reviews on movies. The best way for anyone to do this and minimize the impact would be for them to use the Cortney Miles form of their name. They could use any other version really, for example Cortney J. Miles. would be acceptable.

This has two benefits that are closely related, not only are people not very likely to make the connection between the two, the two different versions will not compete in the search engines: in other words, if you went to Google and performed a search on the name, *C.J. Miles,* you would not be able to pull up anything that was written or blogged under *Cortney Miles.* That's all you have to do if you have a couple areas that you have some expertise in and want to share with the world some of your unique ideas -- just use a different form of your name.

I want to reemphasize one point that I made earlier, that is don't worry about being perfect before you start writing articles. Write, get better, learn more, and when you run across something that you know will make a difference in previous articles, go back and modify your previous work. We should all be better in 6 months than we are now, I don't care who you are.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Writing dozens, hundreds or even thousands of articles and making them available for distribution is one of the best ways to ensure that your website gets surges in traffic over the long-haul. Why? Let me explain:

When you put your articles into distribution (meaning you submit them to ezine publishers and the article sites that ezine publishers visit for fresh content), you increase your chances of your article getting picked up as supplemental content by ezine publishers. They take your article and send it to their email newsletter membership or add it to their website.

Why would you give them your article for free? Heck, you're a paid expert, right?

The answer is because good ezine publishers will leave your article in tact and provide you with an active link back to your website. When they send your article to their list, you can expect an immediate surge in traffic. Most of the time, you won't know who sent your article to their list, but you will see spikes throughout the year if your articles are quality.

There is another technical reason that you may get surges in web traffic from your articles: Every time your article is reprinted on a website with an active link to your website, your articles help you increase link popularity which may elevate your rank with the major search engines. More rank means more natural traffic to your site.

Having worked with thousands of article authors and tens of thousands of articles, I can tell you that there are clearly two types of ezine articles:

Ezine Articles Type I Designed for mass distribution:

How can you setup your article to be picked up by the largest number of potential ezine publishers? Easy: Write 250-500 word articles that are easy to read, bullet points and lists, and only 1 or 2 links in the resource box below the article (and never more than 2). You also don't want to pitch affiliate programs with your links as ezine publishers frown on this and won't pick up your article. Lastly, don't lace your article with heavy HTML code or HTML tables or anything complex. Lowest common denominator (plain text) rules.

Bottom line: The easier you make it for ezine publishers to use your article, the higher your distribution rate. Your goal is increased distribution and exposure.

Ezine Articles Type II Designed for value only from originating site.

How can you limit distribution and only get value from the article directories that you submit your articles to? Easy: Include anchor text links instead of full http:// URL's and bloat it up with HTML garbage and cute HTML code that adds value to the article but would make any ezine publisher cringe because they can't work your heavy article into their ezine template.

As you can guess, I favor "Ezine Articles Type I" authors as they really "get it." Type II article authors are missing out on the viral nature of article distribution.

Tip: If you're going to be a "Type II" article author, at least include one http:// URL in your resource box instead of only anchored text links. This way your article will still generate an active link for ezine publishers who might use your article to their text-based email newsletter audience.

Crank Up The Traffic:

Don't be a 1-trick article author and only post 1 article to 1 site and then call it a day. If you want to crank up the traffic, you've got to crank up the quantity of quality articles you put into distribution. Only the rare article author hits the jackpot with tens or hundreds of thousands of views to their article while the greater majority needs tens, hundreds or even thousands of articles to do the same traffic.

Set a goal to write 4 articles at a time, 250-500 words each and submit them to ezine publishers from your core niche along with submitting them to websites that archive fresh ezine articles daily. It is possible to crank out 100-500 new articles per year for most authors in their spare time. Those who say it's impossible are usually passed up by those of us who know it's possible.

There is no doubt that there is an article writing labor investment here, but the payoffs are in surges in traffic to your website this year many years to come without having to buy the traffic. Consider it an investment in building your websites's foundational traffic-future. :-)

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

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A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

If you look around the Internet there are several recommended styles of article marketing so how do you decide which is the right way for you? On the one hand there are those who swear by writing several articles a day and submitting them to as many directories as they can. Then there are those who write one article and either use software to spin them into several articles or make small changes like title and first paragraph and submit the similar articles to the same sites. Then there are those who write one quality article daily, weekly or monthly and just submit to a few sites.

All of those ways of article marketing may work, but which works the best? Lets just go through the different ways.

1. Most of us do not have the time to write several articles a day and if they are about the same subject, intending to promote one particular site those articles can become repetitive and lose quality to quantity. Of course some people can write several good articles a day but I do not think that I am one of them.

2. Spinning articles might be a great time saver, but when you look at the results of spinning they can be laughable. The articles often do not make sense to the reader and can be difficult to understand in much the same way as badly translated articles. Many directories do not want those articles; I know that I do not want articles on my site that visitors may have difficulty in understanding.

3. Changing the first paragraph and or the title of an article and submitting it to different sites is great, that means there is not so much of a duplicate content issue. Submitting the altered versions of the same article to the same directories is not on. Last week a joker submitted the same article to my directory with slightly different titles 4 times using 4 different accounts. As if I was not going to notice the similarities when I looked at the list of articles waiting for approval!

4. Then there is quality and submitting to fewer sites. A quality article is a pleasure to approve. I enjoy reading the article, I know that the quality of my site is going to improve and I know that the quality articles are going to bring in more traffic to my site. I also know that a quality article does not need to be submitted to hundreds of sites or spun. A quality article will be picked up on by publishers and replicated pretty darn quick.

You can guess which article marketing style I prefer; its quality all the way. Looking at number 4 I sound like a proper know it all. I do not think that I know everything but I do know what my site stats tell me. The author articles that get the most hits are nearly always the articles that I have regarded as high quality, or have been interesting enough to read all the way through.

I have different ways of defining quality that may make me seem contrary, but I have always looked at things in different ways. A business colleague calls me a lateral thinker, I think he means a pain in the b**t!

Quality that is extremely well written, but on occasion no matter how well an article is written if the content is dry and boring the article is not going to fly for the majority of readers unless it contains specific information. I do not claim to be an extremely good writer, I think that I am an adept writer who can occasionally pull off unexpected great results almost by accident. I have had enough of those accidents to be able to figure out why those articles are hitting the spot and why articles such as this one is unlikely to produce masses of hits.

One of my accidents was an article about where I live. I wrote it as an example because I wanted members of my travel site to write about where they live. It started out as an article about a regular town and without initially intending to I added paragraphs about places of interest and tourist spots within 10 miles. It dawned on me after writing the article that although I live in an industrial town that would not be considered on it's own a tourist centre, like most places there are tourist spots close enough by to include a mention in an article.

That article does better for hits than most articles of my own and those of authors on my sites that have been especially written for article marketing. I asked myself why and came up with 2 reasons. One was that I had added a good variety of keywords and phrases without thinking about it. The other reason I suspect is that the article is unique, very different to any other travel article that I have seen out there. It is also obvious that I know the place well whereas most article marketing travel articles don't give you a sense of the authors knowing the places that they write about and show little personality.

Another accident was an article written a month ago about my bad experience with a spyware fraud. I was so cheesed off that I turned to writing to make myself feel better. I have never known an article get so many hits in such a short time. It has been picked up by a lot of webmasters, bloggers and ezines and I am sure it still has plenty of scope. I have even seen it on some geek sites, now that's something I never thought would happen to an article of mine!

I think that the article is doing well because it is offering information written from obvious personal experience that people want and need and those people have had the common sense to do a search before being scared into parting with their money.

The top 2 articles on my directory every month are my own scam warnings. They are only on a couple of my sites so the hits are not spread between zillions of article directories. Again I am providing information that people want and need. Neither of the articles were written for the purpose of article marketing and a variety of keywords and phrases happened naturally.

So to me a quality article is reasonably well written, packed with information written from experience that people want or need, unique or as different to other articles as possible and showing some personality.

The fatal flaw in my accidents is that I have not used the articles to promote money making ventures, just my sites in general. I will have to get a grip and accidentally make some money from them!

I'll end this far too long article by including a quote from a forum that made me think. 'Thats a major problem I see in article directories -- its so difficult to find good content in them that they are not nearly as useful to article consumers as they could be.'

Patricia Jones loves writing and owns a general subject article directory BB Articles and a travel article directory Articles Abroad
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An informational page should contain valuable, relevant content such that it can stand on its own. Informational pages really become small navigational Web sites. They discuss a particular topic in some detail; perhaps they summarize some content area of the Web site and then link users to that area of the Web site. Often, they discuss a concept or describe using the vernacular of the industry rather than that of the general public. There is absolutely no reason why this informational content can not be placed on an external domain name. When choosing a domain name for externally hosted informational pages, there is less of a requirement that the domain name be good, interesting or memorable. What is important is that the domain name contains the targeted keyword phrase.

Don't overlook the importance of naming the files and folders after keywords, too. This strategy is best when used sparingly and worst when overused. External domains name with content-rich informational pages are a valuable and important strategy to supplement a search engine positioning program, but they are not a search engine positioning program in and of themselves. Nothing can take the place of properly optimizing the existing Web site and ensuring that all leverage is realized from your actual Web site.

An informational page that your Web site hosts internally, or even one that is hosted externally should also have links to it from the main Web site. The mistake many make when building informational pages is to make them exist as islands: Nothing links to them. They only link to destination pages. All of the major search engines now consider link popularity as a component of their ranking algorithm. If a Web site has links to resources but not from other sites, it is unlikely to attain a high ranking on any competitive keyword. If your informational page is devoid of valuable content, nobody will want to link to it. If your informational page is rich with interesting and relevant content, others will establish links to the page and your ranking will rise.

Note that simply building a Web page containing the elements above is no guarantee that your informational page will be a winner. The page must have very simple HTML and certain keyword concentrations, or weight values, of your different targeted keyword phrase in order to ace the rankings.

Pamela Upshur is the owner of Upshur Creative.

Upshur Creative combines fresh, contemporary, fully functional turnkey websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs.

Visit her site at: Turnkey Home Based Business.

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